Finds the Right Audience, Not Just More Traffic

AWFIS

AWFIS needed to scale lead generation while improving lead quality and controlling acquisition costs across multiple centres. Despite steady demand, performance challenges limited growth efficiency:&nbsp;<ul><li>A total of 522 leads were generated at a relatively high costper lead of ₹949.</li><li>Conversion rate at 9.50%, indicating scope for funnel optimization</li><li>Only 70% of leads qualified, driving CPQL up to ₹1,354</li></ul>&nbsp;Limited centre-specific targeting resulted in generic demand rather than hyperlocal intent

Understanding the Problem Before Delivering the Solution

Challenges

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AWFIS partnered with Logicloop Ventures Ltd to enhance lead generation efficiency and improve both quantity and quality of enquiries through targeted digital campaigns.

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Logicloop Ventures Ltd

AWFIS X&nbsp;

Overview

Driving centre-specific demand, higher-intent audiences, and measurable lead quality through data-led execution

Precision Targeting & Full-Funnel Media Optimization

Services Provided

To address these gaps, we implemented a data-led, hyperlocal performance strategy focused on relevance, intent, and measurable outcomes.&nbsp;<ul><li>Activated GMB hyperlocal campaigns to drive centre-specific enquiries, lifting conversion rate from 9.50% to 11.22%.</li><li>Audience Intelligence &amp; Intent Expansion: Introduced fresh RLSA observation audiences to capture high-intent users, increasing qualified lead ratio from 70% to 90%.</li><li>Conversion-Focused Brand Traffic: Routed brand search traffic to city-specific landing pages to improve relevance, engagement, and lead quality.</li><li>Implemented granular tracking across channels to continuously optimize performance, reducing CPL from ₹949 to ₹656 and CPQL from ₹1,354 to ₹728.</li></ul>

Our Strategic Approach to Solving The Problem

Solutions

Awfis

Scales In-App Purchases for Padhanisa App

Saregama

While the app was generating strong install volumes, performance challenges limited monetization efficiency:&nbsp;<ul style="list-style-type:disc;"><li>High CPA of ₹2,301 for in-app purchases.</li><li>Only 258 purchases despite 42,132 installs.</li><li>Campaigns optimized largely for installs rather than downstream purchase actions.</li></ul>The key challenge was to scale purchases without inflating costs, while improving conversion efficiency across the funnel.

Understanding the Problem Before 
Delivering the Solution

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Saregama India sought to maximize in-app purchases for its Padhanisa App while optimizing customer acquisition cost. With a refreshed performance strategy, we improved purchase conversions significantly and reduced CPA across campaigns.

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Padhanisa App

Saregama India X&nbsp;

OVERVIEW

Driving purchase-led growth through structured campaigns, audience-aligned creatives, and intent-based messaging

Performance
Marketing & Funnel 
Optimization

<ul><li>Reengineered campaigns around in-app purchase events, scaling purchases to 1,559 while maintaining efficient spend of ₹6.32L.</li><li>Activated Install + Trial Pack campaigns to support purchase growth, contributing to 6X increase in in-app purchases with stronger downstream intent.</li><li>Launched separate Male and Female creative patterns to improve relevance and engagement, helping drive a CPA reduction to ₹406.</li><li>Optimized communication across the app journey to convert high-intent users more efficiently, resulting in 1,559 purchases from 32,721 installs.</li><li>A data-led funnel approach enabled continuous learning and aggressive efficiency gains, reducing CPA from ₹2,301 to ₹406 while scaling volume.</li></ul>The key challenge was to scale purchases without inflating costs, while improving conversion efficiency across the funnel.&nbsp;

Our Strategic
Approach to Solving
The Problem

Saregama

Improves Marketing Efficiency with a Full-Funnel Search & PMax Strategy

Dr Batra India

Dr Batra India needed to improve acquisition efficiency and profitability while scaling revenue, addressing high COA, closely matched revenue-to-spend ratios, and gaps in intent-driven search strategy. Despite steady demand, performance challenges limited growth efficiency:&nbsp;<ul><li>COA at 101%, limiting profitable growth.</li><li>Revenue closely matched spend ₹168.1 Cr revenue vs 5% indicating scope for stronger intent capture</li><li>CTR at 8% and conversion rate at 8%&nbsp;</li><li>Search campaigns lacked clear intent segmentation and full-funnel support</li></ul>The key challenge was to improve acquisition efficiency while scaling revenue sustainably.

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Dr Batra India partnered with Logicloop Ventures Ltd to improve marketing efficiency and revenue performance across Google Ads. The objective was to reduce the cost of acquisition (COA) while scaling revenue, improving engagement metrics, and strengthening performance across the full user journey.

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Dr Batra India X&nbsp;

Enhancing efficiency through intent-driven search structuring, quality score improvements, and mid-funnel demand capture

Full-Funnel Search & 
Performance Max 
Optimization

<ul><li>Refined search campaign architecture and keyword intent mapping, improving relevance and helping drive CTR up to 10%.</li><li>Enhanced ad relevance, landing page alignment, and CTR optimization to improve Quality Scores, contributing to a conversion rate increase to 7%.</li><li>Activated Performance Max mid-funnel campaigns to strengthen consideration-stage demand and support downstream conversions.</li><li>Implemented qualified lead targeting to prioritise high-intent users, improving acquisition efficiency and reducing COA from 101% to 90%.</li><li>Expanded coverage across awareness, consideration, and conversion stages, enabling revenue scale to ₹211.9 Cr at a controlled spend ₹191.3 Cr.</li></ul>

Dr Batra's

Accelerates Revenue with Full-Funnel Performance Marketing

VNH Naidu Hall

Before optimization, performance growth was constrained by efficiency and scale limitations:&nbsp;<ul><li>ROAS capped at 2.78 despite consistent spend of ₹9L</li><li>CTR at 2.07% and conversion rate at 3.87%, indicating scope for stronger engagement.</li><li>Spend spread across categories without clear prioritisation of high-revenue drivers</li><li>Limited visibility into blended ROAS and SKU-level contribution</li></ul>The challenge was to scale revenue while improving efficiency across the entire funnel.

Understanding the
 Problem Before 
Delivering the 
Solution

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VNH Naidu Hall partnered with Logicloop Ventures Ltd to scale revenue-driven performance marketing across Google and Meta. The goal was to increase topline revenue while improving efficiency metrics such as ROAS, CTR, and conversion rate, without losing momentum on customer retention.

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VNH Naidu Hall X&nbsp;

Driving profitable scale through category intelligence, creative experimentation, and blended ROAS tracking

E-commerce Growth & ROAS Optimization

To address these gaps, we implemented a data-led, hyperlocal performance strategy focused on relevance, intent, and measurable outcomes.&nbsp;<ul><li>Redirected spend toward core, high-performing categories, driving revenue up to ₹57.48L while maintaining efficient scale.</li><li>A/B tested multiple creatives across categories to lift engagement, improving CTR to 3.06% and supporting stronger purchase intent.</li><li>Implemented a structured full-funnel strategy on Google and Meta, increasing conversion rate to 4.83% and improving assisted conversions.</li><li>Closely tracked blended ROAS, reducing spend on low-performing SKUs and scaling winners, lifting from 2.78 to 3.96 at higher spend levels.</li><li>Maintained a 40%+ returning customer while continuing to acquire new users, ensuring sustainable revenue growth at scale.</li></ul>

Naidu hall

Scales Qualified Leads with Smarter Search Consolidation

Mindseed

Before optimization, Mindseed’s search campaigns faced scalability and efficiency challenges:<ul><li>High CPL of ₹3,734 and CPQL of ₹7,519</li><li>Only 147 leads, with 73 qualified leads, limiting effective scale</li><li>Campaign fragmentation across multiple city and location-based campaigns</li><li>Brand demand spread across several campaigns, reducing learning efficiency</li></ul>The challenge was to simplify the structure while improving lead quality and cost efficiency at scale.

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Mindseed partnered with Logicloop Ventures Ltd to improve the efficiency of its Search-led lead generation across multiple city locations.The primary objective was to scale qualified leads while reducing acquisition costs, without fragmenting performance across multiple campaigns.

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Mindseed X&nbsp;

Driving efficiency at scale through campaign consolidation, AI-powered bidding, and brand demand optimization

Search Performance Optimization & Account Restructuring

<ul><li>Merged all Mumbai locations into a single AI Max-powered campaign, scaling lead volume to 263 leads while improving cost efficiency.</li><li>Consolidated Pune locations into one AI Max campaign, contributing to 131 qualified leads improved scale and stability.</li><li>Combined all brand campaigns into a single structure with Brand, Brand Preschool, and Brand Daycare ad groups, strengthening brand capture and supporting overall lead growth</li><li>Automation-led bidding and learning reduced CPL to ₹2,862 and CPQL to ₹5,746.06, while spend scaled efficiently to ₹7.52L.</li></ul>

Case Studies That Turn Strategy Into
Scalable Growth

#PerformanceThatScales

Some of our work

Our Work

A showcase of smart strategies, bold campaigns, and real results we’ve delivered for our clients.

Awfis

Saregama

Dr Batra's

VNH Naidu hall

Mindseed

Case Studies That Turn Strategy Into Scalable Growth

#PerformanceThatScales

Some of our work

Our Work

A showcase of smart strategies, bold campaigns, and real results we’ve delivered for our clients.

Awfis

Saregama

Dr Batra's

VNH Naidu hall

Mindseed

Case Studies That Turn Strategy Into
Scalable Growth