OVERVIEW
Dr Batra India X Logicloop Ventures Ltd
Dr Batra India partnered with Logicloop Ventures Ltd to improve marketing efficiency and revenue performance across Google Ads.
The objective was to reduce the cost of acquisition (COA) while scaling revenue, improving engagement metrics, and strengthening performance across the full user journey.
Services Provided
Full-Funnel Search & Performance Max Optimization
Enhancing efficiency through intent-driven search structuring, quality score improvements, and mid-funnel demand capture
Refined Search Campaign structure and keyword intent mapping
Improved Quality Score through ad relevance, landing page alignment & CTR optimization
PMax Mid-Funnel campaigns for demand capture
Qualified lead targeting to capture high-intent users
Better market coverage across awareness, consideration & conversion stages, improving overall efficiency
Challenges
Understanding the Problem Before Delivering the Solution
Understanding the Problem Before Delivering the Solution
Dr Batra India needed to improve acquisition efficiency and profitability while scaling revenue, addressing high COA, closely matched revenue-to-spend ratios, and gaps in intent-driven search strategy.
Despite steady demand, performance challenges limited growth efficiency:
- COA at 101%, limiting profitable growth.
- Revenue closely matched spend ₹168.1 Cr revenue vs 5% indicating scope for stronger intent capture
- CTR at 8% and conversion rate at 8%
- Search campaigns lacked clear intent segmentation and full-funnel support
The key challenge was to improve acquisition efficiency while scaling revenue sustainably.
Solution
Our Strategic Approach to Solving The Problem
- Refined search campaign architecture and keyword intent mapping, improving relevance and helping drive CTR up to 10%.
- Enhanced ad relevance, landing page alignment, and CTR optimization to improve Quality Scores, contributing to a conversion rate increase to 7%.
- Activated Performance Max mid-funnel campaigns to strengthen consideration-stage demand and support downstream conversions.
- Implemented qualified lead targeting to prioritise high-intent users, improving acquisition efficiency and reducing COA from 101% to 90%.
- Expanded coverage across awareness, consideration, and conversion stages, enabling revenue scale to ₹211.9 Cr at a controlled spend ₹191.3 Cr.
Campaign Impact
979 leads generated with improved targeting
Significant drop-offs due to poor intent alignment
Significant jump in lead quality, lowering CPQL to ₹728
Case Studies
Strategy. Creativity. Performance.Proven.
Behind every successful brand is a story of bold thinking, precise execution, and measurable impact. Our case studies showcase how we transform ambitious businesses into category leaders through branding, influence, and performance marketing.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.