OVERVIEW
VNH Naidu Hall X Logicloop Ventures Ltd
VNH Naidu Hall partnered with Logicloop Ventures Ltd to scale revenue-driven performance marketing across Google and Meta.
The goal was to increase topline revenue while improving efficiency metrics such as ROAS, CTR, and conversion rate, without losing momentum on customer retention.
Services Provided
E-commerce Growth & ROAS Optimization
Driving profitable scale through category intelligence, creative experimentation, and blended ROAS tracking
Increased traffic to core categories that were driving the highest revenue.
A/B tested multiple creatives across all categories to consistently improve ROAS.
Implemented a full-funnel approach across both Google and Meta to support users at every stage of the journey.
Closely tracked blended ROAS, reducing spend on low-performing SKUs and scaling investment in high-ROAS SKUs.
Maintained a strong 40%+ returning customer rate while continuing to acquire new customers.
Challenges
Understanding the Problem Before Delivering the Solution
Understanding the Problem Before Delivering the Solution
Before optimization, performance growth was constrained by efficiency and scale limitations:
- ROAS capped at 2.78 despite consistent spend of ₹9L
- CTR at 2.07% and conversion rate at 3.87%, indicating scope for stronger engagement.
- Spend spread across categories without clear prioritisation of high-revenue drivers
- Limited visibility into blended ROAS and SKU-level contribution
The challenge was to scale revenue while improving efficiency across the entire funnel.
Solution
Our Strategic Approach to Solving The Problem
To address these gaps, we implemented a data-led, hyperlocal performance strategy focused on relevance, intent, and measurable outcomes.
- Redirected spend toward core, high-performing categories, driving revenue up to ₹57.48L while maintaining efficient scale.
- A/B tested multiple creatives across categories to lift engagement, improving CTR to 3.06% and supporting stronger purchase intent.
- Implemented a structured full-funnel strategy on Google and Meta, increasing conversion rate to 4.83% and improving assisted conversions.
- Closely tracked blended ROAS, reducing spend on low-performing SKUs and scaling winners, lifting from 2.78 to 3.96 at higher spend levels.
- Maintained a 40%+ returning customer while continuing to acquire new users, ensuring sustainable revenue growth at scale.
Campaign Impact
979 leads generated with improved targeting
Significant drop-offs due to poor intent alignment
Significant jump in lead quality, lowering CPQL to ₹728
Case Studies
Strategy. Creativity. Performance.Proven.
Behind every successful brand is a story of bold thinking, precise execution, and measurable impact. Our case studies showcase how we transform ambitious businesses into category leaders through branding, influence, and performance marketing.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.