OVERVIEW
Saregama India X Padhanisa App
Saregama India sought to maximize in-app purchases for its Padhanisa App while optimizing customer acquisition cost. With a refreshed performance strategy, we improved purchase conversions significantly and reduced CPA across campaigns.
Services Provided
Performance Marketing & Funnel Optimization
Driving purchase-led growth through structured campaigns, audience-aligned creatives, and intent-based messaging
Rebuilt the full campaign structure to support purchase goals
Opened Install + Trial Pack campaigns to strengthen top & mid-funnel for purchase growth
Introduced separate Male & Female creative patterns for better audience resonance
Improved messaging & communication to align with user intent and app journey
Funnel-led approach helped scale purchases while significantly reducing CPA
Challenges
Understanding the Problem Before Delivering the Solution
Understanding the Problem Before Delivering the Solution
While the app was generating strong install volumes, performance challenges limited monetization efficiency:
- High CPA of ₹2,301 for in-app purchases.
- Only 258 purchases despite 42,132 installs.
- Campaigns optimized largely for installs rather than downstream purchase actions.
The key challenge was to scale purchases without inflating costs, while improving conversion efficiency across the funnel.
Solution
Our Strategic Approach to Solving The Problem
- Reengineered campaigns around in-app purchase events, scaling purchases to 1,559 while maintaining efficient spend of ₹6.32L.
- Activated Install + Trial Pack campaigns to support purchase growth, contributing to 6X increase in in-app purchases with stronger downstream intent.
- Launched separate Male and Female creative patterns to improve relevance and engagement, helping drive a CPA reduction to ₹406.
- Optimized communication across the app journey to convert high-intent users more efficiently, resulting in 1,559 purchases from 32,721 installs.
- A data-led funnel approach enabled continuous learning and aggressive efficiency gains, reducing CPA from ₹2,301 to ₹406 while scaling volume.
The key challenge was to scale purchases without inflating costs, while improving conversion efficiency across the funnel.
Campaign Impact
979 leads generated with improved targeting
Significant drop-offs due to poor intent alignment
Significant jump in lead quality, lowering CPQL to ₹728
Case Studies
Strategy. Creativity. Performance.Proven.
Behind every successful brand is a story of bold thinking, precise execution, and measurable impact. Our case studies showcase how we transform ambitious businesses into category leaders through branding, influence, and performance marketing.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.