OVERVIEW
Mindseed X Logicloop Ventures Ltd
Mindseed partnered with Logicloop Ventures Ltd to improve the efficiency of its Search-led lead generation across multiple city locations.The primary objective was to scale qualified leads while reducing acquisition costs, without fragmenting performance across multiple campaigns.
Services Provided
Search Performance Optimization & Account Restructuring
Driving efficiency at scale through campaign consolidation, AI-powered bidding, and brand demand optimization
Mumbai locations merged into one campaign and started AI max for it
Pune locations merged in one campaign and started AI max for it
Brand campaigns are merged into one campaign with all locations, with 3 Brand ad groups Brand, Brand Preschool, Brand Daycare
Challenges
Understanding the Problem Before Delivering the Solution
Understanding the Problem Before Delivering the Solution
Before optimization, Mindseed’s search campaigns faced scalability and efficiency challenges:
- High CPL of ₹3,734 and CPQL of ₹7,519
- Only 147 leads, with 73 qualified leads, limiting effective scale
- Campaign fragmentation across multiple city and location-based campaigns
- Brand demand spread across several campaigns, reducing learning efficiency
The challenge was to simplify the structure while improving lead quality and cost efficiency at scale.
Solution
Our Strategic Approach to Solving The Problem
- Merged all Mumbai locations into a single AI Max-powered campaign, scaling lead volume to 263 leads while improving cost efficiency.
- Consolidated Pune locations into one AI Max campaign, contributing to 131 qualified leads improved scale and stability.
- Combined all brand campaigns into a single structure with Brand, Brand Preschool, and Brand Daycare ad groups, strengthening brand capture and supporting overall lead growth
- Automation-led bidding and learning reduced CPL to ₹2,862 and CPQL to ₹5,746.06, while spend scaled efficiently to ₹7.52L.
Campaign Impact
979 leads generated with improved targeting
Significant drop-offs due to poor intent alignment
Significant jump in lead quality, lowering CPQL to ₹728
Case Studies
Strategy. Creativity. Performance.Proven.
Behind every successful brand is a story of bold thinking, precise execution, and measurable impact. Our case studies showcase how we transform ambitious businesses into category leaders through branding, influence, and performance marketing.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.