Overview
AWFIS X Logicloop Ventures Ltd
AWFIS partnered with Logicloop Ventures Ltd to enhance lead generation efficiency and improve both quantity and quality of enquiries through targeted digital campaigns.
Services Provided
Precision Targeting & Full-Funnel Media Optimization
Driving centre-specific demand, higher-intent audiences, and measurable lead quality through data-led execution
Launched GMB Hyperlocal campaigns to generate centre-specific demand and improve relevance of lead flow
Expanded audiences by adding fresh segments for RLSA observation to capture high-intent users
Directed Brand traffic to dedicated city-specific landing pages to improve conversion experience
Set up granular tracking to monitor lead quality and campaign performance across channels
Challenges
Understanding the Problem Before Delivering the Solution
Understanding the Problem Before Delivering the Solution
AWFIS needed to scale lead generation while improving lead quality and controlling acquisition costs across multiple centres.
Despite steady demand, performance challenges limited growth efficiency:
- A total of 522 leads were generated at a relatively high costper lead of ₹949.
- Conversion rate at 9.50%, indicating scope for funnel optimization
- Only 70% of leads qualified, driving CPQL up to ₹1,354
Limited centre-specific targeting resulted in generic demand rather than hyperlocal intent
Solution
Our Strategic Approach to Solving The Problem
To address these gaps, we implemented a data-led, hyperlocal performance strategy focused on relevance, intent, and measurable outcomes.
- Activated GMB hyperlocal campaigns to drive centre-specific enquiries, lifting conversion rate from 9.50% to 11.22%.
- Audience Intelligence & Intent Expansion: Introduced fresh RLSA observation audiences to capture high-intent users, increasing qualified lead ratio from 70% to 90%.
- Conversion-Focused Brand Traffic: Routed brand search traffic to city-specific landing pages to improve relevance, engagement, and lead quality.
- Implemented granular tracking across channels to continuously optimize performance, reducing CPL from ₹949 to ₹656 and CPQL from ₹1,354 to ₹728.
Campaign Impact
979 leads generated with improved targeting
Significant drop-offs due to poor intent alignment
Significant jump in lead quality, lowering CPQL to ₹728
Case Studies
Strategy. Creativity. Performance.Proven.
Behind every successful brand is a story of bold thinking, precise execution, and measurable impact. Our case studies showcase how we transform ambitious businesses into category leaders through branding, influence, and performance marketing.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.