Organic traffic is more valuable than paid traffic
SEO IS VERY IMPORTANT
Yes let's admit it, When a person searches on Google and finds you listed in the organic search result listing he attaches more value to you as compared to the ads that come on the top.
Also a lot of serious buyers/researchers do not even click on ads and start looking at organic links straight away.
Although Google has given important real estate on the search result page to the paid ads the real customers look for the organic section to look for credibility promise.
This makes the organic traffic more valuable and more profitable as compared to paid ads which show up on the top.
CPC costs are increasing - It is very risky to put all your eggs in the Paid marketing basket. With the competitive landscape getting tougher and with more and more companies getting backed by deep pockets for customer acquisition the click costs are increasing.
CPC costs are going through the roof!
IT IS EXTREMELY RISKY TO PUT ALL YOUR EGGS IN THE PAID MARKETING BASKET. DON’T.
The competitive landscape is getting tougher day by day.
More companies enter the market everyday. With rounds of funding and deep pockets, these companies aggressively invest in marketing campaigns for customer acquisition which results in the click costs increasing.
The CPC costs for industries like banking and insurance, real estate, FMCG and education have practically increased by 200% over the last 12 months. A well managed SEO ranking profile for the website is your safety net for survival against the rising CPC costs.
An SEO strategy that gives you revenue and a rank!
IF YOUR AGENCY IS ONLY SHOWING YOU RANK IMPROVEMENTS AND NO RETURN ON INVESTMENTS, RUN.
What’s the point of having a great rank if it doesn’t give you a great revenue?
The industry is filled with companies who have burnt their hands trying to understand SEO. If the above line hit you hard and you found your mind going back to the incident when you experienced that - we feel you. We’re here for you, to give REAL solutions. See it for yourself.
We are totally revenue focussed and all our energies are focussed on identifying profitable keyword opportunities and doing what it takes to get traffic on a Conversion Rate Optimized website.
Nope. Like anything else in life, consistency is key. Continuous production of valuable content complemented by an all pervasive distribution strategy is what you need.
BIG No. One good quality backlink from a contextually relevant website can drive far more revenue than what 100 random links ever could. Quality over quantity, always.
We wish. The truth is, a good rank is good only if it is for a highly profitable keyword. Additionally it's imperative to ensure that the traffic converts into revenue through conversion optimization on the website.