There are several SEO optimization techniques that were considered relevant before but aren’t used anymore. One such example can easily be taken of keyword stuffing. Understanding Google’s ranking system hence becomes essential for any brand today.
This blog will delve deep into several SEO fundamentals, SEO do’s and don’ts, and best SEO practices that will change your perspective on SEO optimization. We’ve kept this blog simple so it will be easy to understand all the basic SEO fundamentals, even if you’re a complete beginner.
First, let’s try to understand the different types of SEO and their respective role:
• On-Page SEO
On-page SEO deals with the title, header, description, keyword utilization, user interface, user experience, and so much more. In layman’s terms, it deals with your website or content that is visible to the user. Optimization of your On-Page SEO should be the foremost thing you should tick off your list.
• Off-Page SEO
From dealing with link-building to developing a standardized image of your brand through reviews, podcasts, social media, and several other ways, off-page SEO forms an equally important part of SEO.
• Technical SEO
Technical SEO consists of all the technical specifications that are required to rank your content. Ensuring easy crawling of your website should be the first thing on your mind when dealing with technical SEO. Your site structure, loading speed, use of HTTP, and other related things are typically tested in technical SEO.
Only knowing about the types of SEO is not enough for getting that top position in SERP. There are many factors that can affect the success of your SEO.
Let’s have a look at some of these SEO success factors in detail:
1. Link building
If you’re looking to rank your website on top, link building should be one of the first things on your mind. It’s a widely known fundamental concept in SEO that adding more links to your website can help it rank more easily on Google’s search engine.
When it comes to link building, it’s extremely essential to add only high-quality links to your website, as adding low-quality links can do more harm than good. You can get a list of similar brands and see if you can coordinate with them to add these high-quality links we were talking about earlier.
Understanding user intent plays a vital role in optimizing your website. Try to understand what the users are searching for and provide only relevant content that meets their needs.
Don’t try to rank your website using keywords that don’t match your content, as the users are likely to leave your site when they can’t find the content they were searching for. By aligning with user intent and integrating the best SEO practices, you can reap the benefits of improved rankings, traffic, and engagement.
3. Content optimization
Including only relevant keywords in your title is a decision you won’t regret. That’s why it’s very important to conduct good keyword research during the content creation process. A title with up to 60 characters is considered optimal by most search engines.
Using good and relevant points in meta description increases the likelihood of getting clicked. Try to keep your description under 150 characters, but be sure to integrate power phrases whenever possible.
Using proper headers will not only help your content look well-organized, but it will also improve your ranking on search engines. Use appropriate H1, H2, and H3 tags wherever possible, even if a particular situation doesn’t demand it.
While high-quality images can surely enhance the overall quality of your content, they can also lead to slow loading speeds that may annoy users. To optimize your images, consider using a good image compressor tool to reduce their file size.
Many free image compressor apps and websites are available for you to use. Don’t forget to compress your images without losing the quality, and use image-alt text.
Including a relevant video in your content shows that you’ve put effort into creating engaging and high-quality content. You can create a video from scratch or use a freely available one, but always provide proper credit when necessary. Use only relevant content for your video to make it effective and impactful. Make sure that it does not increase the page load time.
4. Keyword utilization
Using a proper keyword planner can help you rank your website higher than your competitors in SERP. Google has its own amazing keyword planner that allows you to plan your campaigns effectively.
Bidding for keywords with low competition and high search volume can significantly impact your SEO success. Keep your keywords relevant and filter out any unrelated ones that don’t add value to your website.
A list of keyword ideas along with their bid range can help you understand which additional keywords to target later on.
Additionally, don’t forget to use long-tail keywords in your content. They usually have low competition and can help you rank your website even when you’re on a budget.
While the above factors are crucial for your SEO’s success, following the best SEO practices will ensure the steady growth of your website.
These are helpful tips for SEO in 2023. It’s very important to keep up with the latest practices to stay ahead of the competition. Also, it’s crucial to avoid any unethical or spammy tactics that can harm your website’s reputation and search engine ranking.
By following these best practices and staying up-to-date with the latest trends and updates, you can ensure that your website is optimized for SEO success:
• Snippet friendly
Make your content snippet friendly in its formation stage itself. While you may need to invest more time in your content, the end result would definitely be worth the effort invested.
• Related searches
Related searches are a good way of knowing what more could get added to your website. As these results are mostly related to your search, checking them surely won’t hurt you in any way.
• People also ask
Check out which questions are being asked by people and try to make your content centered around it. The questions mentioned in this list can be a good place to start developing your ideas or framing your content in an organic manner.
• Voice-search friendly
It is a commonly known fact that people are increasingly relying on voice search options. To stay ahead of the competition, it’s important to frame your content in a voice-search-friendly way. This can help improve your website’s search engine ranking and make it more accessible to users who prefer using voice search.
• Pagespeed Insights
All you need to do is input a valid URL link to determine whether your website is performing well using Google’s Pagespeed Insights tool. Once you get an accurate score number, you can identify areas that need improvement. Make sure your website is mobile and desktop friendly as well.
• Link collaboration
Try to add good-quality links by collaborating with brands that are at a similar level as your brand. This will lead to an increase in both link quantity and quality.
While the above factors are part of the best SEO practices, there are also certain practices you should definitely avoid. These include forceful keyword insertion, intrusive pop-ups, keyword repetition, and more. Respecting the user’s data and ensuring that their information remains confidential should be the very first step you take.
I’m pretty sure that by now, you must be aware of the best SEO practices you need to integrate into your website. Follow these practices and make your website noteworthy today!