The challenge we faced wasn’t as easy to overcome as it seemed. Della Adventure Lonavala, India’s Largest Adventure Park, faced tremendous issues when it came to generating positive returns from their paid activities. Our mandate was clear: Aim to drive maximum conversions . We had our work cut out. But we were determined to tackle the problem head on. We strategically deployed our digital marketing expertise combined with our stronghold in IT to achieve the goals of this performance marketing campaign. Simply put, our task was to boost the sales of Della Adventure in terms of higher bookings by generating positive ROI’s from paid activities.
Average quality score for top keywords improved to 9%
Average CTR for top keywords improved to 33.07%
Average CPC for top keywords improved to 8.36%
For November, we generated 93% of the returns achieved in October spending just 33% AdWords budget spent in October.
Targeted ads were run on Google search
Audience targeting and remarketing campaigns were run on the Google display network as well as on Facebook
Google Display Network