SEO News Recap November 2021

SEO News Recap November 2021

1. On November 17, 2021, Google began rolling out the November 2021 core update, this came about four and a half months after the July 2021 core update, which was a month or so after the June 2021 core update.

Summary

Google’s November core update which came four and a half months after the July update hit the market hard and in its first 24 hours before it slowed down fast as well. After receiving several track impressions of this update, from data companies that track Google’s search results, showed that the November update of Google hit hard in its first 24 hours before it slowed down in terms of its volatility tracker (according to Semrush data).

Although according to sources, it has not been confirmed that this update is done rolling out yet, many believe that the November update is much more substantial than the July 2021 update. The data companies compared the volatility of the November update to that of the July update. Rank Ranger also analyzed Google search results after the November update noting the similar levels of fluctuation of the November and July updates. SISTRIX sent in their top 20 winners and losers for the November 2021 core update with Wikipedia ranking as the 1st winner and Pinterest ranking 1st as the loser. SeoClarity noted the biggest changes they observed across some big brands after the fluctuations of the November core update.

Ref: https://searchengineland.com/googles-november-2021-core-update-hit-fast-and-hard-here-is-what-the-data-providers-saw-376312

 

2. Google’s John Mueller said on Twitter this morning “you shouldn’t be creating links to your site in general.” So there you have it – do not create links to your site, he added that he recommends you check out the webmaster guidelines.

Summary

A discussion broke out on Twitter on the 10th of November after a user tweeted to Google’s John Mueller, asking him about creating backlinks organically from a casino site for his poker site in India. Google’s John Mueller replied personally, advising the user to not create backlinks to their website in general as it violates their webmaster guidelines. The tweet resulted in a discussion breakout where people asked if they stop creating links and if yes, then how will that work. John Mueller responded to the forum, apologizing and clarifying that his tweet was in regards to a specific site (Poker) and he accepted having tweeted too fast and understanding the broad spectrum of his statement and how it can be used out of context.

Ref: https://www.seroundtable.com/google-you-shouldnt-be-creating-links-to-your-site-32398.html

 

3. Google: As Featured On Links To Publications Are Normal Links

Summary

Google’s John Mueller has been known for responding to tweets of people asking him a question about linking and SEO. In another forum discussion, a Twitter user asked John Meuller “if on our homepage we’re showcasing major publications where our brand has been featured and we choose to link out to them for each logo, should they be nofollow or are dofollows okay?”, in regards to the section on websites that has “As Featured On” section showcasing their work and achievements in order to build credibility. John Mueller responded to the tweet saying “That sounds like a normal link to me”

Ref: https://www.seroundtable.com/featured-on-links-to-publications-links-google-32476.html

 

4. Google SearchLiaison announced on Monday November 29, 2021 via Twitter that Google News was experiencing a bug and that the problem would not be fixed until Tuesday or sometime after December 1st.

Summary

Google Search Liaison Danny Sullivan announced via Twitter that Google News is experiencing a bug and that the problem would not be fixed before December 1. The issue identified allows non-news content to appear in the Google News search results. The tweet stated the extra steps a user will have to take to sort out the search results until the bug is fixed. In the extra steps, one would have to carry out their search in the Google News Search tab while doing it with quotation marks and then ordering the search results by date.

Ref: https://www.searchenginejournal.com/google-announces-a-search-bug-in-news-tab/428706/#close

 

5. Google’s John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality.

Summary

Google’s Search Advocate John Mueller answered yet another popular question about Google’s algorithm. In a question about how long does it take for Google to recognize a site quality, John Mueller gave an in-depth answer about the time and why it is so important for Google to understand how a website fits into the overall context of the web. Mueller’s answer to the latter is kind of short on details. However, Mueller emphasizes that it can take months for Google to complete the evaluation, signifying that the task is important. And even though Meuller did not confirm whether he was talking about the linking patterns or the text of the content, one thing is clear. If it is important to google, then it is important for SEO.

Meuller then went on the answer in more depth about the time Google takes to reassess a website to restore the traffic and the so-called authority and how Google determines the site quality if Google has a memory for the same. Mueller first answers the easy situation where a site goes down, stating that Google does not indeed have a memory like that and sometimes because the Internet is very flaky a site can go down and then come back up on its own accord and that is something they have to deal with. Mueller then went on to explain that the more difficult problem for Google is understanding the overall quality of a site – especially how a site fits into the rest of the Internet.

Ref: https://www.searchenginejournal.com/google-watches-for-how-sites-fit-into-overall-internet/428686/#close

 

6. Google’s John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking.

Summary

In the latest Google hangout chat, John Mueller threw insight on a rare Google bug that prevents a website from ranking. John Meuller described it as a state of limbo, as in between. He then went on to describe that, it is so rare that it doesn’t have a name, being called a legacy domain penalty; where a site cannot rank, even for its domain name. Meuller then explains that the legacy software cannot be replaced as it is used by so many people and for this domain-related issue, it is a penalty that is attached to a domain but does not show up in Google Search Console so it cannot be removed. But the main problem is that Search Console doesn’t register this penalty, meaning there is no way a reconsideration request can be submitted to resolve the issue. But due to the fact that the penalty is so rare, most SEO was not even aware of it until a few days ago were a bug, showing similar issues surfaced. The bug happens in reaction to spammy activity on a domain and according to John, it can last for many years.

Ref: https://www.searchenginejournal.com/google-ranking-limbo/428597/

 

7.Google will not show rich results for reviews that are republished from another source, even with the correct Schema markup.

Summary

During the Google Search Central SEO office-hours hangout, Google’s advocate John Mueller was asked as to why a person cannot get review snippets to show up in search results despite the Schema markup being valid. Meuller answered the question explaining that Google doesn’t show enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. Meuller explained further that in order for a webpage to show reviews snippets in search results the review has to be submitted directly to the website. As Google defines reviews from other sources as “testimonials” rather than reviews, taking customer reviews for your business from other sources on the web and publishing them on your website will lead to the page being disqualified for rich results.

Ref: https://www.searchenginejournal.com/google-republished-reviews-not-suitable-for-rich-results/427955/

 

8. Google announces that they will not set a date for a switch to a 100% mobile-first search index.

Summary

Google has announced that the deadline for the switch to a completely mobile-first index has been canceled and there is currently no date for a final switchover. The date was postponed to accommodate the remaining websites that have not yet been updated to a mobile-friendly version. The mobile-first index was intended to be an index of web pages that are mobile-friendly to be used for ranking purposes as well as for search-related features like the snippets. The reason for moving to a mobile-first index was to better serve the majority of Google search users who primarily used mobile devices to access Google

Ref: https://www.searchenginejournal.com/google-will-not-set-date-for-mobile-first-index/428546/

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